Author: grimes, butch Publisher: We Talk Enterprises Format: Adobe PDF
Description: Podcasting is making noise all around the world. Butch Grimes has combined YOU-NIQUE communication, marketing and creative Podcasting techniques to create a YOU-NIQUE method to do business and educat...
Author: Gunelius, Susan Publisher: McGraw-Hill Format: Adobe ePUB
Description: BIG PRESENCE isn't just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves--inclu...
Author: Gunelius, Susan Publisher: McGraw-Hill Format: Adobe PDF
Description: BIG PRESENCE isn't just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves--inclu...
Author: Springer, Paul Publisher: Kogan Page Format: Adobe PDF
Description: Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.
Author: Dyer, Gillian Publisher: Routledge Format: Adobe PDF
Description: As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also view...
Author: Garfinkel, David Publisher: Morgan James Publishing Format: Adobe PDF
Description: Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.
Description: Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic...
Author: Mattelart, Armand Publisher: Routledge Format: Adobe PDF
Description: A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public rela...
Author: Baron, Roger / Sissors, Jack Z. Publisher: McGraw-Hill Format: Adobe PDF
Description: The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every med...
Description: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, ...
Author: N/A Publisher: Routledge Format: Adobe PDF
Description: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, ...
Author: Vollmer, Christopher Publisher: McGraw-Hill Format: Adobe PDF
Description: The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in ma...
Author: Ingram, Andrew / Barber, Mark Publisher: Wiley Format: Adobe PDF
Description: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium ...
Author: Garfield, Bob Publisher: McGraw-Hill Format: Adobe PDF
Description: "A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clich?s, cheesy productions, miscast celebrities, and gratuitous sex - and take...
Author: Gudis, Catherine Publisher: Routledge Format: Adobe PDF
Description: Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the Internet. Richly illustrated with more than 60 illustrations--including an 8-page color...
Author: De Micco, Luigi Carlo Publisher: iUniverse.com Format: Adobe PDF
Description: Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes ...
Author: Franses, P. H. Publisher: JAI Press Format: Adobe PDF
Description: In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introd...
Author: Lears, Jackson Publisher: Basic Books Format: Adobe PDF
Description: "<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with oth...
Author: Maher, Barry Publisher: Barry Maher & Associates Format: Adobe PDF
Description: The third edition of the classic "bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask, and to those they never ask but s...
Author: Editors of BottleTree Books LLC Publisher: BottleTreeBooks LLC Format: Adobe PDF
Description: "Google Advertising A-Z" is simply the best guide to Google advertising on the market. It provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest c...
Author: Editors of BottleTree Books LLC Publisher: BottleTreeBooks LLC Format: Adobe PDF
Description: "Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wast...
Author: N/A Publisher: IGI Publishing Format: Adobe PDF
Description: The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments thr...
Author: Roberts, Paul G Publisher: Branding Establishment Group Format: Adobe PDF
Description: NOW, NEXT and HOW Trilogy This book the third edition of the trilogy NOW, NEXT, and HOW series, created as books, e-books, and Apps and distributed on all major e-book platforms and App stores global...
Author: Foster, Jack Publisher: Berrett-Koehler Format: Adobe PDF
Description: How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become "...
Author: N/A Publisher: Self-Help Publishers Format: Adobe PDF
Description: This book is not just a primer, you will find it a kind of bible on starting and managing a small business in Canada. It covers the basic to advance principles of starting and growing a new business o...
Author: N/A Publisher: Classic Business Bookshelf Format: Adobe PDF
Description: The Real "Mad Men" of Madison Avenue Reveal Their Best 460 Advertising Secrets! Today, people are being bombarded with advertising wherever they are. These days, it's harder than ever to get their att...
Author: Gettins, Dominic Publisher: Kogan Page Format: Adobe PDF
Description: In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many success...
Author: Padulo, Rick Publisher: Dundurn Format: Adobe PDF
Description: Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Cana...
Author: Padulo, Rick Publisher: Dundurn Format: Adobe ePUB
Description: Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Cana...
Author: Harte, Lawrence Publisher: Althos Format: Adobe PDF
Description: This book explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile...
Description: A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s. Written by an insider, it lifts the lid on the real disasters and in-fighting ...
Author: Torr, Gordon Publisher: Wiley Format: Adobe PDF
Description: A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in ...
Author: Morales, Emilio / Scarpaci, Joseph L. Publisher: Routledge Format: Adobe ePUB
Description: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. Thes...
Author: Morales, Emilio / Scarpaci, Joseph L. Publisher: Routledge Format: Adobe PDF
Description: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. Thes...
Author: Tungate, Mark Publisher: Kogan Page Format: Adobe PDF
Description: This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, n...
Author: Tyler Eastman, Susan Publisher: Elsevier S&T Format: Adobe PDF
Description: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Me...
Author: Lefcowitz, Eric Publisher: Retrofuture Products LLC Format: Adobe PDF
Description: The Monkees had everything-a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy...
Author: Glazer, Bill Publisher: Glazer-Kennedy Publishing Format: Adobe PDF
Description: When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal...
Author: Editors of BottleTree Books LLC Publisher: BottleTreeBooks LLC Format: Adobe PDF
Description: Do you want to learn the ins and outs of Overture and Yahoo advertising to make your products and services available for up to 275 million searches per day? Do you want to take advantage of 110 tips ...
Author: Griffin, Patrick / Flynn, Kevin Publisher: iUniverse.com Format: Adobe PDF
Description: So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as "adve...
Author: Scott, Linda M. Publisher: Routledge Format: Adobe PDF
Description: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in co...
Author: Plunkett, Jack W. Publisher: Plunkett Research, Ltd. Format: Adobe PDF
Description: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online ...
Author: Halinen, Aino Publisher: Routledge Format: Adobe PDF
Description: This is a fascinating analysis of the challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explored the relationship between a...
Author: Griffin, Gerry Publisher: Capstone Publishing Format: Adobe PDF
Description: Fast track route to mastering all aspects of reputation management. Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key message...
Author: Eastman, Susan Tyler Publisher: Routledge Format: Adobe PDF
Description: Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various ty...
!["The Brand You-Nique Way To Niche Marketing" "THE PODCAST"](covers/small/674978.jpg ""The Brand You-Nique Way To Niche Marketing" "THE PODCAST"")
