Description: 18 easy ways to ensure consumers choose your product over the competition’sThe world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t st...
Author: Cohen, Marshal Publisher: McGraw-Hill Format: Adobe PDF
Description: 18 easy ways to ensure consumers choose your product over the competition’sThe world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t st...
Description: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals wi...
Author: Graves, Philip Publisher: Nicholas Brealey Publishing Format: Adobe PDF
Description: Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of a...
Author: Hill, Dan Publisher: Kogan Page Format: Adobe ePUB
Description: 'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that ...
Author: Nowell, Iris Publisher: Dundurn Press Format: Adobe PDF
Description: While the super-rich are spending unprecedented millions on personal luxuries, they are also raising awareness and donating fortunes to solve global problems.
Author: Parment, Anders Publisher: Routledge Format: Adobe PDF
Description: Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded ...
Author: Parment, Anders Publisher: Routledge Format: Adobe ePUB
Description: Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded ...
Author: Tapscott, Don Publisher: McGraw-Hill Format: Adobe PDF
Description: SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've see...
Author: Kempker, Eddie Publisher: Money Saving Products Format: Adobe PDF
Description: Guide to help consumers save money when they buy meat at their local meat markets or grocery stores. Written by a former Meat Department Manager.
Author: Brown, Floyd / Troxler, Lee Publisher: WND Books Format: Adobe PDF
Description: Killing Wealth, Freeing Wealth probes Bush's reckless torching and Obama's controlled burn of the great American entrepreneurial dream-then offers a plan that's flame-retardant. It speaks to the self-...
Description: Miami in June: it's raining, it's pouring, but the life of criminal defense attorney Mary Magruder Katz is anything but boring-especially when she gets caught up in a whirlwind of three different case...
Author: Martin, Patricia Publisher: Platinum Press Format: Adobe PDF
Description: The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland define...
Author: KRAUS, Stephen / TAYLOR, James Publisher: Amacom Format: Adobe ePUB
Description: The New Elite exposed the lives and minds of Americas richest people. Now, the authors reveal what and how these titans of wealth buy and how to sell to them.
Author: KRAUS, Stephen / TAYLOR, James Publisher: Amacom Format: Adobe PDF
Description: The New Elite exposed the lives and minds of Americas richest people. Now, the authors reveal what and how these titans of wealth buy and how to sell to them.
Author: Nazareth, Linda Publisher: Wiley Format: Adobe PDF
Description: For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the...
Author: Nazareth, Linda Publisher: Wiley Format: Adobe ePUB
Description: For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the...
Author: Shrum, L.J. Publisher: Psychology Press Format: Adobe PDF
Description: The book provides a cutting edge look at the unique way in which entertainment media affects its viewers, both in intended and unattended ways, and the psychological processes that underlie these effe...
Description: This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field's most eminent figures: Jonathan St B.T. Evans.
Author: Pace, Elizabeth Publisher: Thomas Nelson Format: Adobe ePUB
Description: Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But ...
Author: Wagner, Sigmund A. Publisher: Routledge Format: Adobe PDF
Description: Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. "Understanding Green Con...
Author: Wagner, Sigmund A. Publisher: Routledge Format: Adobe PDF
Description: Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the h...
Author: Conneller, Chantal Publisher: Routledge Format: Adobe PDF
Description: This book challenges current understandings of materials and offers an alternative approach. Conneller argues that the properties of materials emerge through practice. Case studies from Early Prehisto...
Author: Foster, Susan Publisher: Routledge Format: Adobe PDF
Description: Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultu...
Author: Foster, Susan Publisher: Routledge Format: Adobe ePUB
Description: Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultu...
Author: Jankowski, Paul Publisher: Access Brand Strategies Format: Adobe PDF
Description: As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand lead...
Author: N/A Publisher: Routledge Format: Adobe PDF
Description: Written explicitly for undergraduates, Re-imagining Milk demonstrates how a particular commodity can be used to illustrate ethnocentric beliefs about the universal goodness of milk; biological variati...
Author: N/A Publisher: Psychology Press Format: Adobe PDF
Description: This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field's most eminent figures: Jonathan St B.T. Evans.
Author: Pace, Elizabeth Publisher: Thomas Nelson Format: Adobe PDF
Description: Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But ...
Author: Wyer, Steven / Dunlap, Jeremy Publisher: Dunham Books Format: Adobe ePUB
Description: Millions of people are attacked, exposed and violated on the Internet. A lawsuit filed against Steven Wyer's business destroyed his company and his credibility. His reputation was ruined because of th...
