Author: Laermer, Richard Publisher: McGraw-Hill Format: Adobe PDF
Description: A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trend...
Author: Marks, Ginger Publisher: DocUmeant Publishing Format: Adobe PDF
Description: "This is definitely a weird and wacky marketing guide packed full of funny, creative insights and suggestions that expand the reader's world." One of the most unique marketing books available today. E...
Author: Fawcett, William F. Publisher: iUniverse.com Format: Adobe PDF
Description: 26 Ways To Screw-Up in Business and How Not To is a humorous, yet serious, business book. During a span of 50 years, the author discovered that there are 26 business commandments that you should never...
Author: Parker, Catherine Publisher: McGraw-Hill Format: Adobe PDF
Description: Join the TubeMoguls, get Delicious, StumbleUponcustomers--and 298 more great tips!MARKETINGThe time to start social media marketing was yesterday. Don't worry, though--this book will get you going tod...
Author: Weisman, Steve Publisher: FT Press Format: Adobe PDF
Description: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.<p>A quick, indispensable checklist for better retireme...
Author: Lawley, Brian / Cohen, Greg Publisher: Super Star Press Format: Adobe PDF
Description: 42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of...
Author: Finklestein, Ronald Publisher: Morgan James Publishing Format: Adobe ePUB
Description: Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing informatio...
Author: Ridgway, Bret Publisher: Morgan James Publishing Format: Adobe PDF
Description: The 50 Biggest Mistakes I See Information Marketers Make provides a behind-the-scenes perspective of some of the mistakes some of the biggest names in information marketing have made and what you can ...
Author: Shah, Rawn Publisher: FT Press Format: Adobe PDF
Description: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.This Element is an excerpt from Social Networking for Busines...
Author: Jenkins, Terry "T. J." Publisher: iUniverse.com Format: Adobe PDF
Description: Even without the word "manager" in your title, you manage people every day of your life. You manage expectations at work and at home with your family, friends, and business associates. Author Terry ...
Author: Leon, Alexis Publisher: Artech House Publishers Format: Adobe PDF
Description: Take control of the software development process with this new book, a comprehensive explanation of Software Configuration Management (SCM). It provides everything you need to know -- from the basic d...
Author: Jennigay, Coetzer Publisher: Porcupine Press trading under DGR Writing & R Format: Adobe PDF
Description: This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors. Aspects covered i...
Author: Grams, Chris Publisher: QUE Format: Adobe ePUB
Description: This is the eBook version of the printed book.Today, the best brand positioning doesn't involve high-cost traditional advertising: it's done primarily through social media tools such as Facebo...
Author: Sims, Michael Publisher: Wiley Format: Adobe PDF
Description: Agency Account Handling strives to distinguish between good account handling and great account handling.This book will help you understand the wider picture of client servicing, give you satisfied cus...
Author: Cohen, Greg Publisher: Super Star Press Format: Adobe ePUB
Description: Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, mo...
Author: Hansen, Derek / Shneiderman, Ben / Smith, Marc A. Publisher: Morgan Kaufmann Format: Adobe ePUB
Description: Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microso...
Author: Kardes, Frank R. Publisher: Psychology Press Format: Adobe PDF
Description: This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and infe...
Author: Tasner, Michael Publisher: FT Press Format: Adobe ePUB
Description: This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital ...
Author: Tasner, Michael Publisher: FT Press Format: Adobe PDF
Description: This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital ...
Author: McNally, David / Speak, Karl D Publisher: Berrett-Koehler Format: Adobe PDF
Description: In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process o...
Author: McNally, David / Speak, Karl D Publisher: Berrett-Koehler Format: Adobe ePUB
Description: In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process o...
Author: Ryans, Adrian Publisher: Wiley Format: Adobe PDF
Description: Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are ...
Author: Ryans, Adrian Publisher: Wiley Format: Adobe ePUB
Description: Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are ...
Description: Damian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digit...
Author: Olson, PhD, Eric G. Publisher: Wharton School Publishing Format: Adobe PDF
Description: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Better Green Business brings together practical insig...
Author: Whitfield, David B. Publisher: iUniverse.com Format: Adobe PDF
Description: "I believe that David has struck upon the foundational benchmark of service for the next business generation. It is a true master that can impart knowledge in an entertaining fashion. This book is the...
Author: Bly, Robert Publisher: Thomas Nelson Format: Adobe PDF
Description: Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skept...
Author: Charles, Rodney, N Publisher: 1st World Publishing Format: Adobe PDF
Description: ~~~~~The New Model for Promoting Your Book~~~~~ Book marketing has changed forever. The new model for promoting your book uses the timeless fundamentals of book marketing and combines them with the al...
Author: Chapman, Carol / Tulien, Suzanne Publisher: iUniverse.com Format: Adobe PDF
Description: Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique geneti...
Author: Grant, John Publisher: Wiley Format: Adobe PDF
Description: The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising a...
Author: N/A Publisher: Kogan Page Format: Adobe PDF
Description: Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has somethin...
Author: Taylor, David Publisher: Wiley Format: Adobe PDF
Description: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand str...
Author: Houchens, Chris Publisher: iUniverse.com Format: Adobe PDF
Description: "Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you." -...
Author: Lehu, Jean-Marc Publisher: Kogan Page Format: Adobe PDF
Description: Investigates product placement in the media including films, TV, books, theatre, music and videogames. Examines a new strategic brand management that uses branded entertainment to appeal to a fragment...
Author: Tungate, Mark Publisher: Kogan Page Format: Adobe PDF
Description: Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
Author: Coomber, Stephen Publisher: Capstone Publishing Format: Adobe PDF
Description: The fast track route to mastering brands and branding. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. ...
Author: Deckers, Erik Publisher: QUE Format: Adobe ePUB
Description: This is the eBook version of the printed book.Use Social Media to Build a Great Personal Brand–and a Great Career!Need to demonstrate more value to customers or employers? Want a new job or care...
Author: Deckers, Erik / Lacy, Kyle Publisher: QUE Format: Adobe PDF
Description: Praise for Branding Yourself "Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or e...
Author: Langmaid, Roy / Andrews, Mac Publisher: Wiley Format: Adobe PDF
Description: A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much...
Author: Shah, Rawn Publisher: FT Press Format: Adobe ePUB
Description: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This Element is an excerpt from Social Networking for Busine...
Author: Boatwright, Peter / Cagan, Jonathan Publisher: Berrett-Koehler Publishers Format: Adobe PDF
Description: Boatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in t...
Author: Bradley, John Publisher: Wiley Format: Adobe ePUB
Description: A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand.Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of...
Author: Bradley, John Publisher: Wiley Format: Adobe PDF
Description: A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand.Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of...
Author: N/A Publisher: Business Science Reference Format: Adobe PDF
Description: Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing...
Author: Edery, David / Mollick, Ethan Publisher: FT Press Format: Adobe PDF
Description: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Use Video Games to Drive Innovation, Customer Engagement, P...
Author: Yu, LiAnne / Chan, Cynthia / Ireland, Christopher Publisher: New Riders Format: Adobe PDF
Description: When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketpla...
Author: Chan, Cynthia / Yu, LiAnne / Ireland, Christopher Publisher: New Riders Format: Adobe ePUB
Description: This is the eBook version of the printed book.When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion peo...
Author: Fasolt, Nancy Publisher: Stackpole Books Format: Adobe PDF
Description: For generations, children have received Christmas gifts of hard, sweet, crystal-clear edible shapes of red, green, and yellow animals, trains, ships, and other objects called clear toy candy. The cand...
![42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "from" Around the World](covers/small/460492.jpg "42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "from" Around the World")
