Author: Parsons, Patricia J. Publisher: Routledge Format: Adobe PDF
Description: This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.
Author: Leverence, John Publisher: Silver Lake Publishing Format: Adobe PDF
Description: Shows how to use industry awards programs to your company's advantage...and how to start an awards program if the right one doesn't yet exist.
Author: McKenzie, George Publisher: Mastermind Learning Systems Format: Adobe PDF
Description: This is a guide for getting respect -- and coverage -- from journalists: a 12-page, single-spaced "White Paper" that reveals inside information and tips on how to find new, targeted prospects for your...
Author: Waddington, Stephen / Earl, Steve Publisher: A&C Black Business Information and Developmen Format: Adobe PDF
Description: In an age of media change, driven by social media and converging conventional media, corporate reputation looks out of control. It used to be straightforward. Brands communicated to their audiences th...
Author: Waddington, Stephen / Earl, Steve Publisher: A&C Black Business Information and Developmen Format: Adobe ePUB
Description: As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simp...
Author: Eshuis, Jasper / Klijn, E. H. Publisher: Routledge Format: Adobe ePUB
Description: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. Th...
Author: Eshuis, Jasper / Klijn, E. H. Publisher: Routledge Format: Adobe PDF
Description: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. Th...
Author: Swann, Patricia Publisher: Routledge Format: Adobe PDF
Description: Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challe...
Author: N/A Publisher: Information Age Publishing Format: Adobe PDF
Description: This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: temporary teams and task forces, communities of prac...
Author: Beale, Nicholas Publisher: Ashgate Gower Format: Adobe PDF
Description: The relationships between investors, directors and companies have never been so vital, or so confusing. Nicholas Beale uses research gathered from some of the most wellknown FTSE 100 companies to expl...
Author: Lerbinger, Otto Publisher: Routledge Format: Adobe PDF
Description: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs pos...
Description: According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along...
Description: Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professiona...
Author: Hearit, Keith Michael Publisher: Routledge Format: Adobe PDF
Description: This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a dive...
Author: Bland, Michael Publisher: Kogan Page Format: Adobe PDF
Description: Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Author: Noble, Paul Publisher: Kogan Page Format: Adobe PDF
Description: This is a best practice guide to public relations planning, research & evaluation. The authors highlight expected future developments and the book is illustrated by case studies from around the globe.
Author: Berger, Bruce K. Publisher: Routledge Format: Adobe PDF
Description: Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely unchar...
Author: Freitag, Alan Publisher: Routledge Format: Adobe PDF
Description: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches prof...
Author: Freitag, Alan R. / Stokes, Ashli Quesinberry Publisher: Routledge Format: Adobe ePUB
Description: This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges o...
Author: McKenzie, George Publisher: Mastermind Learning Systems Format: Adobe PDF
Description: This is a 7-page, single-spaced "White Paper" that reveals inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspaper and ...
Author: N/A Publisher: Information Science Reference Format: Adobe PDF
Description: Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unex...
Author: Carroll, Susan Publisher: Rowman & Littlefield Education Format: Adobe PDF
Description: Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years,...
Author: Breakenridge, Deirdre Publisher: FT Press Format: Adobe ePUB
Description: This is the eBook version of the printed book.The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much les...
Author: Breakenridge, Deirdre Publisher: FT Press Format: Adobe PDF
Description: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Praise for PR 2.0 The New Future of Public Relations!...
Author: N/A Publisher: Routledge Format: Adobe PDF
Description: This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The...
Author: Lundblad, Sally S. / Stewart, G. Kent Publisher: Information Age Publishing Format: Adobe PDF
Description: This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves a...
Author: L'Etang, Jacquie Publisher: Routledge Format: Adobe PDF
Description: In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public...
Description: This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of ...
Author: Solis, Brian / Breakenridge, Deirdre Publisher: FT Press Format: Adobe PDF
Description: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Breakthrough Web PR 2.0 Strategies and Tactics That Work &nb...
Description: The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relat...
Author: Daymon, Christine Publisher: Routledge Format: Adobe PDF
Description: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the res...
Author: Moloney, Kevin Publisher: Routledge Format: Adobe PDF
Description: The second edition of "Rethinking Public Relations" builds on the first with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facin...
Author: Moloney, Kevin Publisher: Routledge Format: Adobe PDF
Description: PR is a huge UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it esc...
Author: Kimmel, Allan J. Publisher: Routledge Format: Adobe PDF
Description: Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in...
Author: Breakenridge, Deirdre K Publisher: FT Press Format: Adobe PDF
Description: In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing...
Author: Evans, Liana Publisher: QUE Format: Adobe ePUB
Description: Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--an...
Author: Evans, Liana Publisher: QUE Format: Adobe PDF
Description: Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--an...
Author: Sriramesh, Krishnamurthy Publisher: Routledge Format: Adobe PDF
Description: This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced student...
Author: Sriramesh, Krishnamurthy Publisher: Routledge Format: Adobe PDF
Description: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced student...
Description: The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, ex...
Author: Theaker, Alison Publisher: Routledge Format: Adobe PDF
Description: The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, ex...
Author: Theaker, Alison Publisher: Routledge Format: Adobe PDF
Description: <P>"Reality TV" has rapidly come to occupy a place at the forefront of contemporary television culture on an international scale. This collection responds to this shift by analyzing the terrain ...
Author: McKenzie, George Publisher: Mastermind Learning Systems Format: Adobe PDF
Description: Inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspapers and magazines. This is a step-by-step, "by the numbers" guide ...
Author: Allen, Kevin Publisher: Emereo Pty Ltd Format: Adobe PDF
Description: Addresses the top 100 consultancy & education forum questions with tips & success factors to understand, implement & exploit Viral Internet Business Marketing tools via email, free social networks, th...
Author: Haddow, Kim S / Haddow, George Publisher: Elsevier S&T Format: Adobe PDF
Description: Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, a...
Author: Haddow, Kim S / Haddow, George Publisher: Elsevier S&T Format: Adobe ePUB
Description: Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, a...
Author: Singleton, Alexander D. Publisher: Ashgate Gower Format: Adobe PDF
Description: Using innovative methdology, this book presents a consolidated review and interpretation of interdisciplinary research which examines how best to represent the multiple dimensions of the social, spati...
