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Marketing Express



Author: Mariotti, John

Publisher: Capstone Publishing

Format: Adobe PDF

Content Language: English

eBook ISBN: 9781841122922

Print ISBN: 9781841122922

Size: 1,888 KB

Pages: 118

Publication Date: 2001-12-12

Category:
Business & Economics > Marketing > General

Compatible Software:
Adobe Digital EditionsAdobe Digital Editions
Bluefire ReaderBluefire Reader
Aldiko Book ReaderAldiko Book Reader

Territorial Restrictions:
Available Worldwide

Digital Rights:
Encryption: Adobe DRM
Max Downloads: 4
Copy Count: Disabled
Copy Interval (Days): Unlimited
Print Count: Unlimited
Print Interval (Days): Unlimited
Read Aloud: Enabled

$12.87

Marketing Express
Click to Enlarge

DESCRIPTION
Fast track route to mastering all aspects of marketing. Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities. Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler. Includes a glossary of key concepts and a comprehensive resources guide.


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