eBook Shop CC  
  Home  |  Software Downloads  |  Create Account Login  |  My Account  |  Bookshelf  |  Cart Contents   
Search

Advanced Search
Content Languages
Afrikaans
English
German
Spanish
French
Italian
Portuguese
Russian
English Categories
Antiques & Collectibles
Architecture
Art
Biography & Autobiography
Body, Mind & Spirit
Business & Economics
Comics & Graphic Novels
Computers
Cooking
Crafts & Hobbies
Drama
Education
Family & Relationships
Fiction
Foreign Language Study
Games
Gardening
Health & Fitness
History
House & Home
Humor
Juvenile Fiction
Juvenile Nonfiction
Language Arts & Disciplines
Law
Literary Collections
Literary Criticism
Mathematics
Medical
Music
Nature
Non-Classifiable
Performing Arts
Pets
Philosophy
Photography
Poetry
Political Science
Psychology
Reference
Religion
Science
Self-Help
Social Science
Sports & Recreation
Study Aids
Technology
Transportation
Travel
True Crime
Webster's Thesaurus Editions
Undefined

Ebrands: Building an Internet Business at Breakneck Speed



Author: Carpenter, Phil

Publisher: Harvard Business School Press

Format: Adobe PDF

Content Language: English

eBook ISBN: 9781578514977

Print ISBN: 9780875849294

Size: 2,098 KB

Pages: 320

Publication Date: 2001-03-21

Category:
Business & Economics > Marketing > Multilevel

Compatible Software:
Adobe Digital EditionsAdobe Digital Editions
Bluefire ReaderBluefire Reader
Aldiko Book ReaderAldiko Book Reader

Territorial Restrictions:
Available Worldwide

Digital Rights:
Encryption: Adobe DRM
Max Downloads: 4
Copy Count: Disabled
Copy Interval (Days): Unlimited
Print Count: Disabled
Print Interval (Days): Unlimited
Read Aloud: Enabled

$20.24

Ebrands: Building an Internet Business at Breakneck Speed
Click to Enlarge

DESCRIPTION
While scores of books have promoted various Internet marketing tactics and Web site design rules, none has provided the necessary strategic context in which true eBrand builders make names for themselves. Through thoughtful analysis of the overall marketing strategies of six Web innovators--Yahoo!, CDNow, iVillage, Onsale, Barnesandnoble.com, and Fogdog Sports--veteran Silicon Valley marketing executive Phil Carpenter takes a hard look at how companies develop powerful Internet brands. Carpenter takes readers backstage in his in-depth interviews with more than forty company executives and industry experts. Recounting the successes, failures, and fears of eBrand pioneers, the author assesses the opportunities and vulnerabilities of his case study companies compared to those of their on- and offline competitors. His analysis shows how several "pure play" Internet ventures have established brand awareness and credibility, how an offline leader has boldly asserted itself in this new medium, and how a start-up has battled to distinguish its brand among the many deeper-pocketed players. For anyone with a stake in ebusiness--from CEOs to entrepreneurs, from marketers to customer service and PR specialists, and from venture capitalists to financial analysts--eBrands will prove an essential guide to creating truly durable brands.


Important Notes
• Supplementary data on CD or DVD is not included with the purchase of an eBook.
• The Amazon Kindle does not support DRM Encrypted eBooks in PDF and ePUB format.
• Not all devices are compatible with DRM Encryption. Make sure your device is supported before making a purchase.
Shopping Cart
0 items
Copyright © 2018 eBookShop