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The Attention Economy



Author: Davenport, Thomas H.

Publisher: Harvard Business School Press

Format: Adobe PDF

Content Language: English

eBook ISBN: 9781578516728

Print ISBN: 9781578514410

Size: 2,596 KB

Pages: 272

Publication Date: 2001-03-21

Category:
Business & Economics > Economics > General

Compatible Software:
Adobe Digital EditionsAdobe Digital Editions
Bluefire ReaderBluefire Reader
Aldiko Book ReaderAldiko Book Reader

Territorial Restrictions:
Available Worldwide

Digital Rights:
Encryption: Adobe DRM
Max Downloads: 4
Copy Count: Disabled
Copy Interval (Days): Unlimited
Print Count: Disabled
Print Interval (Days): Unlimited
Read Aloud: Enabled

$23.36

The Attention Economy
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DESCRIPTION
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention, 2) understanding the psychobiology of attention, 3) using attention technologies to structure and protect attention, and 4) adapting lessons from traditional attention industries like advertising. Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.


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