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Role of Resources in Global Competition



Author: John Fahy

Publisher: Taylor & Francis

Format: Mobipocket PRC

Content Language: English

eBook ISBN: 0203469305

Print ISBN: 9780415237116

Size: 3,368 KB

Publication Date: 2007-03-14

Category:
Business & Economics > General

Compatible Software:
Mobipocket ReaderMobipocket Reader

Digital Rights:
Encryption: Mobipocket DRM


$197.60

Role of Resources in Global Competition
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DESCRIPTION
Dramatic changes are taking place in the world of international business as we move forward in the twenty-first Century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.


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